GOOGLE ADS MANAGEMENT

A thorough research will be conducted to identify high-performing and relevant keywords, ensuring the ads target the right search terms for maximum visibility and conversions.

Analyze competitors’ ad strategies and bidding practices to identify opportunities for better positioning and performance in search results.

Creation of a customized Google Ads strategy based on your goals, whether it’s generating leads, increasing website traffic, or driving sales.

Set up Google Ads campaigns, including Search, Display, Shopping, or Video ads, to align with business objectives and maximize ad performance.

Writing compelling and concise ad copy that captures the target audience's attention and encourages clicks, leads, or conversions.

Implementation ad extensions like sitelinks, callouts, location, and call extensions to enhance ad visibility and provide users with more information.

Optimization of bids using manual or automated bidding strategies to maximize ad placement while staying within budget constraints.

Perform A/B testing on ad copies, landing pages, and bidding strategies to determine the best-performing variations for optimal results.

Identify and add negative keywords to prevent ads from showing for irrelevant searches, reducing wasted ad spend and improving campaign efficiency.

Analyze and optimize landing pages to ensure they align with ad campaigns, providing a seamless user experience and improving conversion rates.

Setup and manage conversion tracking to track user actions and measure the effectiveness of campaigns.

Create and manage retargeting campaigns to reach users who have previously visited the website, increasing the chances of conversions.

Make ongoing adjustments to keywords, ad creatives, bids, and targeting based on performance data to improve campaign results over time.

Refine audience targeting based on location, age, gender, income, and interests to reach the most relevant audience for your business.

Effectively manage and allocate the advertising budget to ensure maximum return on investment (ROI) while staying within the set financial limits.

Optimize ad components to improve Google Ads Quality Scores, leading to lower costs per click (CPC) and better ad placements.

Ensure all ads comply with Google Ads policies, preventing any disapprovals or disruptions in campaign performance.

Continuously monitor campaign performance, including key metrics like click-through rates (CTR), cost-per-click (CPC), conversions, and return on ad spend (ROAS).